This document provides an overview of how social media has changed marketing from outbound interruption-based approaches to inbound approaches where interested customers seek out information. It discusses the difference between old "outbound" marketing like print ads, mailers and cold calls versus new "inbound" marketing like search engine optimization, blogs and social networks. Specific social media platforms like Facebook, Twitter, LinkedIn and Foursquare are explained along with tips for setting up business profiles and pages on each platform. The importance of video, analytics and search engine visibility are also covered.
Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
In Part 4 we try and answer the eternal question, "What the Hell is Twitter?" and discuss its uses in the mainstream and how it is used effectively by businesses today.
Everything You Need To Know About Google PlusSocialMotus
Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro. We've created this simple presentation to help you unlock the potential of Google + for your business.
More specifically, you’ll discover:
• Everything you need to know about creating and managing a Google + account
• How to use Google + to market your business and effectively engage with customers
• How to optimize your Google + account for the search engines
• Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +.
Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform..
Visit http://www.SocialMotus.com today to start maximizing your social media efforts
Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
In Part 4 we try and answer the eternal question, "What the Hell is Twitter?" and discuss its uses in the mainstream and how it is used effectively by businesses today.
Everything You Need To Know About Google PlusSocialMotus
Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro. We've created this simple presentation to help you unlock the potential of Google + for your business.
More specifically, you’ll discover:
• Everything you need to know about creating and managing a Google + account
• How to use Google + to market your business and effectively engage with customers
• How to optimize your Google + account for the search engines
• Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +.
Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform..
Visit http://www.SocialMotus.com today to start maximizing your social media efforts
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
Bill Balderaz & Amy Marshall of Webbed Marketing talk about Social Media basics, Planning a Social Media Campaign, Facebook, Twitter, YouTube, Second Life, Word of Mouth / Social Media Case Studies at The National Council 2009 Conference in San Antonio.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Rose and Womble Realty - Embracing Real Estate TechnologyTina Merritt
www.earnperhit.com/realestate => "Search Engine for Real Estate"
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December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
Bill Balderaz & Amy Marshall of Webbed Marketing talk about Social Media basics, Planning a Social Media Campaign, Facebook, Twitter, YouTube, Second Life, Word of Mouth / Social Media Case Studies at The National Council 2009 Conference in San Antonio.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Rose and Womble Realty - Embracing Real Estate TechnologyTina Merritt
www.earnperhit.com/realestate => "Search Engine for Real Estate"
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December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
11 for 2011 - Tools to Grow and Prosper in Real EstateTina Merritt
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February 3, 2011 presentation for Hampton Roads Realtors Association sponsored by New Homes Council. Tools to grow and prosper for real estate agents by Wolkia, LLC - Helping Real Estate Embrace Technology.
Websites Every Real Estate Practitioner Should Know Part 2Tina Merritt
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Tina Merritt's presentation from NAR Midyear 2010. Compiled for the Center for Real Estate Technology.
Websites Every Real Estate Practitioner Should Know Part 1Tina Merritt
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Tina Merritt's presentation from NAR Midyear 2010. Compiled for the Center for Real Estate Technology.
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Tina Merritt's presentation from Social Media at the Beach in Virginia Beach, Virginia on January 23, 2010.
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75 websites to help real estate agents in their daily business with promotion, marketing and support - by Tina Merritt of wolkia.com.
Presentation of the many uses for video in real estate. Discusses Zipvo.com and Realestateshows.com. How to create and upload video easily and affordably. Thank you to Greg Afarian and James Shiner of Zipvo.com for providing part of the content for this presentation.
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How real estate professionals can use blogging to engage with the consumer and generate business.
Classified Flyer Ads - Creating Real Estate Flyers
Intro to social media for business
1. Intro to Social Media for Business April 14, 2010 Tina Merritt, Wolkia.com
2. How the Internet Has Changed Marketing "Old Marketing" = Outbound Marketing With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond. In other words, at least 97% of your marketing efforts are wasted.
9. "New Marketing" = Inbound Marketing The way people shop has changed drastically. People are much more in control of what information they receive & how they receive it. By the time they reach the merchant, they are much farther along in the sales process but we know much less about them.
10. Examples of Inbound Marketing: • Search engine optimization (SEO)• Pay per click (PPC) advertising• Blogging • Buzz marketing - Social Networking• Targeted landing pages• Conversion tools• Sophisticated analytics
11. Seth Godin Quotes: "Finding new ways, more clever ways to interrupt people doesn't work" “A phone call is an interruption” “Selling to people who actually want to hear from you is more effective than interrupting strangers who don't”
12.
13. SEO (Search Engine Optimization) Means Nothing Unless you have YEO (You Engaging Others)
42. Use Google Alerts to track yourself, your competition, your farm, your sphere, etc.
43.
44. Benefits of Having a LinkedIn Presence It’s an “international on-going business meeting” Opportunity to collaborate with customers, thought leaders and colleagues GREAT SEO Increased visibility LinkedIn Groups Connect with former classmates and colleagues
45. Establishing Your LinkedIn Profile Use a professional photo Add links to your website and other profiles Recommend others & get recommended Only invite people you know as contacts Fill out the profile accurately and completely This is an online bio – have someone proofread it Also be sure to add a company profile!
46.
47. 50% of FB users check in at least once per day
53. Facebook Profiles vs. Pages Profiles are personal, Pages are for business It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising Pages are indexed by Google
54. Facebook Advertising Pay Per Click (CPC)/Pay Per Impression (CPM) Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple or different campaigns Target by demographic, location, workplace, etc.
56. Twitter is…. Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. - wikipedia
57. Twitter Applications The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users. A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.
58. My Definition of Twitter… Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves. No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.
60. Foursquare for Business Foursquare can tell you how many times a customer has been to your venue or the frequency of their visits. Many venues are now using this data to reward their most loyal customers with freebies or discounts.
61.
62. There’s No Such Thing As Too Much Exposure! Yelp Tripadvisor Yellowpages Myspace Streetadvisor Ehow Meetup And many more!
63. Thank You for Inviting Me! Tina Merritt Wolkia.com 757-287-6338 tina@wolkia.com Twitter: @wolkia@tinainvirginia